Mike Boyd - Managing Director
Mike is the founding Managing Director of AppCast and Strategy Director for Alpha Salmon. Mike brings a rare blend of ecommerce and digital marketing experience from both sides of the client / agency divide.
A 10 year "veteran" of the digital space, he left Zenithmedia (now MediaCom) to join Tribal DDB as Media Manager in mid-2000. Following the tech-wreck, Mike shifted focus to business development where he delivered a number of award winning digital solutions for clients such as Volkswagen and Tabcorp. The accolades included:
- Gold at the Montreux Advertising Festival
- Cannes CyberLion finalist
- ADMA Silver Award
- New York Advertising Festival finalist
- B&T and AdNews Agency of the year back to back 2004-2005
In late 2005 Mike joined Tabcorp as the Internet Channel Manager where he developed and executed strategies doubling online sales to $1.3bn in 3 years. In addition to the internet, Mike oversaw the development and delivery of mobile, live data, and DRM streaming video distribution platforms for TAB’s 300,000 account customers.
Mike joined Alpha Salmon as Strategy Director, where his expertise has been offered to our clients to derive strategic outcomes and optimisation in clients various business streams.
He is a passionate believer in the mobile internet and driven by the possibilities of the take-it-with-you economy.
Email me mike@appcast.com.au
Terence Chang - Director
Terence Chang is Director and co-founder of AppCast. Terence is also the founder and currently serves as Managing Director of Alpha Salmon which is a successful digital agency he manages for the past 10 years.
Terence is a tech geek who is into mobile gadgets and passionate about all things digital.
Prior to founding AppCast and Alpha Salmon, Terence worked for Computer Associates and on high profile projects for government and corporate enterprises.
Adding 15 years of portfolio covering global brands, marketing and mobile solutions as well as projects with integration with social networking services, Terence demonstrates his capacity in delivering innovative yet practical applications in the mobile and digital industry.
Kelvin Chang - Director
Kelvin Chang is an entrepreneur that has been consulting with businesses in the digital arena since 2000 where he co-founded the digital agency Alpha Salmon. Alpha Salmon subsequently joined the STW Group in 2007 and Kelvin holds the position of Business Relations Director at Alpha Salmon.
As a director for AppCast, Kelvin brings with him 10 years of specialist experience in providing digital strategies and solutions for both government and enterprise clients. Some key account relationships that Kelvin has developed include Vodafone Hutchison Australia (VHA), Country Energy and Transpacific. Kelvin also spearheads iPad solutions for independent Australian authors and book publishers.
At Alpha Salmon, he actively engages new technologies and facilitates AppCast his combined knowledge in applied mobile and digital strategies for businesses.
Previously served as Sales Manager at UUNET and Account Director at Davnet, Kelvin is the driving force behind AppCast's new business relationships.
Kelvin acquired his double degree in Marketing and Asian Studies from Curtin University of Technology, which enhances his understanding of marketing and consumer behaviours.